nitzan

For rea­sons i rather not go into i only now got a copy of FA05(Pedro Cali - remixes, out a few months back).

I designed the art­work myself so fig­ured a post is due.

besides blog­ging away and trying to make my break in the visual world i also run a record label.

pre­sen­ta­tion has always been import­nat to me when it came to releases, ang much more since I actively started designig.

I have had this big ideas about screen print­ing, posters, t shirts and whatnot.

those have been under­mined by the insance quotes i got and it looks like I am being pushed into doing the same old trick.

music indus­try is mor­phy­ing and this transtion stage is a hard one to get by in.

since i am also an active blogs reader I though i could raise a little brain storm, maybe some­thing that go thur­der than my own prob­lem and raise aware­ness to afford­able ways of doing good look­ing and cre­ative cover/packaging/art.

bare in mind that press­ing a record would cost around 600-700£, and prof­its would be around a 1000£.

that is it, it is all out there, for your cre­ative minds.

Usu­ally graphic design­ers are almost the last cre­atives to work on music projects before they go in pro­duc­tion; after the music has been rehearsed, played, recorded, mixed, remixed and mas­tered, the graphic designer adds a visual iden­tity to the music. At its best, the graphic designer is able to cap­ture the essen­tial atmos­phere and mood of the recorded music and give it its unique face.

This way of work­ing is fine and log­i­cal, given the fact that the music is lead­ing. How­ever, we believe it is an extremely inter­est­ing idea to flip this con­cept 180° ! A fine inter­na­tional selec­tion of graphic design­ers is chal­lenged to take the lead­ing role in a music project: the design­ers create a record cover that is free of restric­tions and other people’s wishes and needs.
After fin­ish­ing their designs, it is up to the design­ers who they think should be in the band and what the music should sound like. We would like to take it even one step fur­ther and let the style, atmos­phere and atti­tude of the music be dic­tated by the design­ers as well. Within this con­cept ONcov­ered reveals the sound and power of graphic design. It also means a rad­i­cal new approach in the process of cre­at­ing new music.

read more and join the project