nitzan

Usu­ally graphic design­ers are almost the last cre­atives to work on music projects before they go in pro­duc­tion; after the music has been rehearsed, played, recorded, mixed, remixed and mas­tered, the graphic designer adds a visual iden­tity to the music. At its best, the graphic designer is able to cap­ture the essen­tial atmos­phere and mood of the recorded music and give it its unique face.

This way of work­ing is fine and log­i­cal, given the fact that the music is lead­ing. How­ever, we believe it is an extremely inter­est­ing idea to flip this con­cept 180° ! A fine inter­na­tional selec­tion of graphic design­ers is chal­lenged to take the lead­ing role in a music project: the design­ers create a record cover that is free of restric­tions and other people’s wishes and needs.
After fin­ish­ing their designs, it is up to the design­ers who they think should be in the band and what the music should sound like. We would like to take it even one step fur­ther and let the style, atmos­phere and atti­tude of the music be dic­tated by the design­ers as well. Within this con­cept ONcov­ered reveals the sound and power of graphic design. It also means a rad­i­cal new approach in the process of cre­at­ing new music.

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